His campaign, built on simple slogans and emotional appeals, resonated with voters who felt abandoned by the political ...

Holiday advertising has always been special. But the unexpectedly sweet John Lewis spot “The Long Wait” in 2011 kicked it into a higher gear—ushering in a new era of creativ ...

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

That was a tremendous, missed opportunity for us,” Nebraska coach Matt Rhule said. Even if the Huskers didn’t lead a second of it. NU fans were so vocal in their ...

By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 min ago By Tim Nudd - 4 hours 14 min ago By Brian Bonilla - 21 hours 13 min ago By Ad Age ...

d3sign / Getty Images The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices ...

By Maggie Haberman Donald J. Trump’s presidential campaign is running this 30-second ad on television stations across the battleground states, spending more than $10 million on it over the past ...

The ad tracking firm AdImpact catalogs the issues that are referenced in broadcast TV campaign ads and tracks the amount of money behind those spots. Comparing changes since August illustrates how ...

This article has compiled over 100 catchy marketing phrases, taglines, and slogans from some of the world's biggest and most successful brands. Creating a catchy and memorable slogan or tagline in ...

Non-media advertising agencies, which do not appeal to the mainstream media such as television, radio, press, cinema, and billboards but instead focus on direct marketing and sponsorships ...

At a campaign stop in battleground Pennsylvania, Ohio Senator JD Vance said Vice President Kamala Harris' campaign slogan should be, "nothing comes to mind," referencing a remark she made during a ...