Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

This article first appeared on Vogue Business. Phillip Lim is stepping down as creative director of 3.1 Phillip Lim, the ...

Alabama, Auburn, Texas A&M, Marquette and more. But Matt Painter also schedules high-quality mid-major opponents, making ...

Learn why brand value matters, how it impacts trust, loyalty, and growth, and tips to build and sustain brand success.

In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

The first vehicles out of the gate for the brand will be the Scout Traveler, an SUV that pays visual homage to the brand's ...

Meghan Markle has been torn apart by a PR expert who claims the Duchess of Sussex has 'never recovered' from a huge mistake ...

Chinese premium electric vehicle maker Zeekr plans to take control of Lynk & Co, a sister brand owned by Geely and Volvo Cars, two sources with direct knowledge of the matter said.

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

Singer and actor Nicole Scherzinger is facing backlash after engaging with an Instagram post deemed by users to be supportive ...

The company announced on Tuesday its earnings results for the third quarter that ended Oct. 6. Revenue grew 39% to $241.5 ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.