L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

The new logo is a custom ‘C’. And within that, there's a clever design secret that you might not notice at first glance: a hidden counter form inspired by a rhinoceros horn. A ...

Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...

This Diwali, Jio Studios, the entertainment division of Reliance Industries Ltd, launched more than a blockbuster. Alongside Singham Again, the studio premiered a new moving logo ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

ABB introduces new brand positioning "We help industries outrun -- leaner and cleaner" underpinning the next phase of the company's development as a leader in electrification and automation following ...

Focus on the unique benefits your product or service provides ... expertise or personality. 3. Create your new brand logo. Logos are essential to your business’s success. It doesn’t matter if you’re ...

The situation has been further complicated by the proliferation of local marketplaces, such as Alibaba in China and Shopee in southeast Asia, as well as platforms that focus on niches like Vinted, ...

We hear a lot about the kaleidoscopic, freewheeling, collaborative brand world of tomorrow. But who’s building it? Memelords, ...

The Drum sat down with Getty Images to find out how brands can best build consumer trust and drive engagement in an AI-powered future. Whether it’s a shot of Taylor Swift backing Donald ...

“I’m absolutely loving the sessions. Even on days when I feel drained after work, it’s always uplifting and energising, and I’m glad I made the effort to come. It’s a great stress-buster! That was one ...