The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Blending vibrant apres-ski design codes with street-style characteristics, adidas Sportswear leans into Moon Boot’s iconic ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...

Adidas is one of the most prominent names and logos in sportswear, but not many people know what the name actually means. The brand rakes in a staggering £19 billion every year, making it the ...

South Alabama has extended its athletic apparel deal with adidas through 2030, it was announced Thursday. The Jaguars have ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

For its first collaboration, Adidas Sportswear has teamed up with winter boot brand Moon Boot, resulting in several head-to-toe looks. For this partnership, Adidas Sportswear and Moon Boot created ...