In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

If you also want a simple white sneaker with no excessive embroidery and design, Nike’s Air Force 1 is your best bet. It has ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Milwaukee Bucks point guard Damian Lillard always remains true to his roots. Since adidas launched his ninth signature ...

Recommended Sports Shoes for Women: For Strength Training: Nike Metcon 7: These shoes offer excellent stability and ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Designed to give athletes a boost of energy during physical exertion, GU is well-loved by runners. Not necessarily the taste, ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...