Kruti Berawala examines Tata’s decision to merge Vistara into Air India, a move that seeks to blend Air India’s legacy with ...

Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than ...

We explore how Deepinder Goyal’s personal branding, characterised by effective communication, transparency, and engagement ...

In the first half of 2024, the Auto advertising landscape saw notable shifts across traditional and digital media, ...

Prior to JWT/WT, North, Chauhan was the head of the agency's Sri Lanka operations and JWT (South). Chauhan has also worked at ...

Swiggy's stock market debut saw a fully subscribed IPO, drawing interest from investors and reactions from the public, brands ...

The AI remix option is initially available to a small group of creators, while the broader Dream Track feature was made ...

In the midst of the ongoing JioHotstar domain name situation, a new website called Jiostar (jiostar.com) has appeared online, ...

With this mandate, Spicetree Design Agency aims to amplify Justo Realfintech's digital presence and drive engagement with ...

In a move to grow its global presence, Indian digital marketing agency ThinkROI has announced the opening of its new office ...

The brand's latest campaign, 'Taste the Epic,' takes a fresh approach to showcasing its signature offerings. The campaign ...

The verticalization of ads has forcadvertisers to rethink their storytelling methods, emphasising concise, impactful visuals ...