His campaign, built on simple slogans and emotional appeals, resonated with voters who felt abandoned by the political ...

Brett Gosper knows all about winning pitches. The Australian’s advertising career began by being mentored by maven David ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

As Digital Trends' Gaming evergreen lead, Sam Hill is here to help you find your new favorite game and dive right in. The… Gaming Wordle is now playable on New York Times Crossword app The New ...

Money blog: UK economy could 'crumble' if chancellor changes rules Rachel Reeves's plan to change the government's fiscal rules on borrowing could have "frightening long-term consequences ...

Heineken Refreshes the Parts Other Beers Cannot Reach’ was written by Terry Lovelock in 1973, when he was a copywriter at the Collett Dickenson Pearce ad agency ... As with so many of the slogans on ...