When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Red Lobster is turning to millennial leadership to bring in younger guests, which the chain needs after closing more than 100 ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Red Hat, the IBM-owned open source software firm, is acquiring Neural Magic, a startup that optimizes AI algorithms to run on ...

Climate tech firms are on track to raise just half the capital they raised last year. Meanwhile, AI companies are enjoying an ...

Colorado quarterback Shedeur Sanders fired back at the people he felt were trying to create an unfair narrative around the ...

Kansas City Chiefs quarterback Patrick Mahomes is known for the strong connection he has with his alma mater, Texas Tech.

Neural Magic is yet another tie to Massachusetts for Red Hat — Hicks is based in Boston, as is much of the software company's ...

With Mahomes’ collaboration with Adidas, the Red Raiders’ jersey featured the three-time Super Bowl MVP’s famous "Gladiator" ...

The Texas Tech Red Raiders will run Patrick Mahomes-inspired uniforms against the Colorado Buffaloes in a bid to pull off an ...

In their bout with the Deion Sanders-led Buffs, the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to ...

The Texas Tech soccer team will get to stay home for the first round of the NCAA tournament when the 8th-seeded Red Raiders host LSU on Friday.