When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

If that weren't enough, the name of the Red Raiders' kits paint a picture of Mahomes' influence on his former program: ...

Kansas City Chiefs star Patrick Mahomes went viral for the wrong reasons during the Texas Tech Red Raiders' showdown with the ...

Colorado's Week 11 victory over Texas Tech gave head coach Deion Sanders a little extra cash in his pocket. Steve Berkowitz ...

An apparel shop in Lubbock, Texas recently found itself in a controversy involving the University of Colorado over a ...

Kansas City Chiefs quarterback Patrick Mahomes is known for the strong connection he has with his alma mater, Texas Tech.

The Texas Tech Red Raiders will run Patrick Mahomes-inspired uniforms against the Colorado Buffaloes in a bid to pull off an ...

Colorado quarterback Shedeur Sanders signed one of the tortillas fans threw on the field during the Buffaloes' 41-27 win over ...

Projector company Barco has announced that from 15 November five theatres in the USA will present the upcoming movie Red One, ...

Georgia Tech shocked No. 4 Miami 28-23 to reach bowl eligibility and shake up the ACC Championship Game race. The loss is the ...

In their bout with the Deion Sanders-led Buffs, the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to ...

The Texas Tech Red Raiders look to win their second game in a row as they host Coach Prime and the Colorado Buffaloes, as ...