For example, a fast-food restaurant franchisee will typically rely heavily on the licensor restaurant brand owner to develop and manage the brand and produce branded assets, marketing materials and ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Then, I'll show you how I used Brand24 to track and engage with brand mentions. Not an all-in-one social media management ...

Joining Phil Myers, Managing IP's commercial editor, to offer their insights on the subject are Patrik Lindahl, a partner at Zacco, the international full-service intellectual property solutions and ...

Cox & Kings evolved from a logistical enterprise to a leading travel brand. By 2018, Cox & Kings had offices in 27 countries, ...

The role of artificial intelligence (AI) in transforming the hospitality industry will take centre stage at Hsmai Middle East & Africa Commercial Strategy Conference, taking place from November 26-27 ...

Affiliate management solutions can be a game changer for your business when taken and implemented the right way. Read on to ...

The ability to efficiently manage influencer relationships at scale is where agencies shine, especially when you need quick, meaningful results. Just because a brand’s social media channels are ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible ...

Discover the reasons behind the brewing controversy on the Dukin' Donuts boycott and its potential impact on the brand.

Indian Hotels Company Ltd. (IHCL) has entered a 25-year management contract to oversee operations at The Claridges, New Delhi ...

Sharing Your Message In Person Wealth management is a people business. Your ability to build rapport and explain wealth management strategies and products is critical to the success of your practice.