Many people associate a brand with a logo or a name… But it’s so much more! Your brand defines everything about your company. Branding’ was originally the identifying marks burnt into the ...

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A. Quelch, and Earl Taylor. "Managing the Global Brand: A Typology of Consumer Perceptions." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit ...

The brand management firms are lining up to buy Dockers from Levi Strauss & Co. in what is shaping up to be a competitive ...

The ability to efficiently manage influencer relationships at scale is where agencies shine, especially when you need quick, meaningful results. Just because a brand’s social media channels are ...