In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...

But these brands also have taken a page out of luxury brands’ playbook by being choosy about where they make their shoes ...

If you think about how some of the most popular brands have become household names ... One common mistake is attempting to go it alone. Strategic partners, such as analysts, channel partners ...

Let’s look at four strategies you can use to ... that the colors accurately represent your brand and make it easy to guess what it’s about. For example, Hot Topic is a retail store known ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.

What constitutes a meaningful differentiator in the beauty industry will be completely different from what does in B2B software services, for example. Let's have a look at a few standard approaches to ...