The landscape of branding is undergoing a significant transformation. Traditional branding approaches, which once focused on ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

Earnings per share grew by 13% to Kshs. 10.4 Quarter three profit after tax up by 13% to Kshs.40.9 billion Deposits grew by 9 ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Nedbank IMC Conference levels up to showcase how gamified experiences can establish deeper consumer connections ...

The Cannes Lions International Festival of Creativity has launched its 72nd edition, taking place on 16-20 June 2025 in ...

Peapack-Gladstone Bank and its wealth management division, having previously operated as separate brands, will unite under one name and one brand — Peapack Private Bank & Trust, or Peapack Private, in ...

Each brand carries a unique market position, contributing to Capri's overarching brand equity and competitive edge. The ...

Singapore-based private equity firm Wilson & Hughes has relaunched Cox & Kings, a renowned travel brand in India, after ...

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

Wilson & Hughes has acquired the historic travel brand Cox & Kings through the insolvency process, including over 200 ...

Singapore-based private equity and venture capital firm Wilson & Hughes PTE on Tuesday said it is bringing back the travel ...