Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA ... but it is a timely reminder of ...

Apparel and shoes are seeing some of the biggest markdowns with popular brands like Lululemon, Nike, Adidas, Patagonia and ...

Adidas had tabled ‘eight-year, US$40m’ offer Extension reportedly finalised ahead of period stipulated for contract ...

Friday night's Washington-UCLA football game will be a formal affair, a Black-Out outing, which is something akin to black tie only -- with the Huskies dressing ...

Washington will also introduce a new helmet, matte black with a gold cage and UW’s signature helmet stripe. The only small ...

Designed to give athletes a boost of energy during physical exertion, GU is well-loved by runners. Not necessarily the taste, ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...