YouTube has announced Hype, a new feature focused on letting fans play an active role in the growth of their favorite growing creators. The feature lets users "Hype" videos from creators with under 500,

YouTube creators no longer have to rely solely on the recommendation algorithm, search results, or collabs to help them grow their audience. At the

With a new feature called Hype, YouTube is trying to focus on growing the smaller channels and helping people discover and share new creators. Hype is an entirely new promotional system inside of YouTube: there’s a new button for hyping a video,