Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Controversial transgender-focused commercials resonated with key voter groups, and the Harris campaign failed to respond.

The World Series between the Los Angeles Dodgers and the New York Yankees is in full swing, and millions of people in the US ...

To mitigate risk and exploit the upside, it’s critical for brands to understand the right - and wrong - ways to approach TV advertising. It’s tempting, especially when cost is a concern ...

Own a Google TV device and are a fan of its 'apps-only' mode that simplifies the smart TV menu? Then you may be about to see more ads where there were none before. As reported by FlatpanelsHD ...

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting swing-state voters in the last month have touched on economic issues ...

The price for commercial time on streaming TV platforms was the talk of this year’s upfront ad haggle. The launch of ads on ...

Here are the 10 TV ads that the presidential candidates and their allies have spent the most on during the first three weeks of October, according to data from the ad tracking firm AdImpact.

Ad Age’s TV and Streaming Pricing Chart includes data on which shows are the most expensive for advertisers and just how much ...

A new Google TV ad for a video game serves as an excellent reminder for why the platform should probably stick to content ads instead.

Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The previous quarter it was up 19%, but as I noted then, the last time it was ...