Product storytelling connects a technical product with customer needs, translating complex technology into a relatable ...

CEO Tom Dunlop says general counsel should align their job with business goals, learn the company’s key metrics, and talk up ...

Here are four key strategies for effective CEO reputation management: ...

Key Takeaways LE's stock price has improved, but still trailing its 52-week high hit in October. Lands' End is positioned for ...

While in-house teams can handle day-to-day posting, agencies help ensure your brand's voice stays sharp and engaging, even ...

The family-dining chain released preliminary figures showing a 2.9% gain in unit sales. The info was released the day after ...

Campbell Soup Company CPB has been optimizing its portfolio by divesting non-core businesses. It announced the divestiture of ...

In an exclusive interview, Adapting Social, a Global Brand Acceleration & Performance Marketing Agency with over 16 years of ...

Viceroy’s flagship for experiential luxury is Viceroy at Ombria Algarve, a hotel that opened in October. Its programming ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...