When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

If that weren't enough, the name of the Red Raiders' kits paint a picture of Mahomes' influence on his former program: ...

Kansas City Chiefs star Patrick Mahomes went viral for the wrong reasons during the Texas Tech Red Raiders' showdown with the ...

The Texas Tech Red Raiders will run Patrick Mahomes-inspired uniforms against the Colorado Buffaloes in a bid to pull off an ...

An apparel shop in Lubbock, Texas recently found itself in a controversy involving the University of Colorado over a ...

Colorado's Week 11 victory over Texas Tech gave head coach Deion Sanders a little extra cash in his pocket. Steve Berkowitz ...

Kansas City Chiefs quarterback Patrick Mahomes is known for the strong connection he has with his alma mater, Texas Tech.

Patrick Mahomes got a massive tribute from Texas Tech before the game with the CU Buffs began. The post Confidence in Deion ...

Colorado quarterback Shedeur Sanders signed one of the tortillas fans threw on the field during the Buffaloes' 41-27 win over ...

No. 20 Colorado was picked 11th in the preseason Big 12 poll. Expectations moved even lower following a crushing loss in Week ...

A sold-out crowd is expected at the 60,000 capacity Jones AT&T Stadium in Lubbock, Texas for the big weekedn showdown.

In their bout with the Deion Sanders-led Buffs, the Red Raiders will debut their new "Mahomes Strategy" uniforms, a nod to ...