For example, a fast-food restaurant franchisee will typically rely heavily on the licensor restaurant brand owner to develop and manage the brand and produce branded assets, marketing materials and ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible ...

The app can also manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed, and helps your company respond to customers by directing ...

Sharing Your Message In Person Wealth management is a people business. Your ability to build rapport and explain wealth management strategies and products is critical to the success of your practice.

The ability to efficiently manage influencer relationships at scale is where agencies shine, especially when you need quick, meaningful results. Just because a brand’s social media channels are ...

Cox & Kings evolved from a logistical enterprise to a leading travel brand. By 2018, Cox & Kings had offices in 27 countries, ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

Affiliate management solutions can be a game changer for your business when taken and implemented the right way. Read on to ...

Deckers looks well-priced for its growth rate at a price-to-earnings ratio of 30, and considering its success with both Hoka and Ugg, the company has the potential to add a third breakout brand to its ...

Joining Phil Myers, Managing IP's commercial editor, to offer their insights on the subject are Patrik Lindahl, a partner at Zacco, the international full-service intellectual property solutions and ...

Then, I'll show you how I used Brand24 to track and engage with brand mentions. Not an all-in-one social media management ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.