There's more than meets the eye on the famous Coke logo. Here are all the details, plus the evolution of this distinctive ...

Hopeful of competing with popular colas like Pepsi and Coca-Cola, 7UP hired the ad agency J. Walter Thompson. It created "The ...

The new slogans 'The Real World Of Coca-Cola' and 'Make It Real' played on the sugar-water's 'authenticity'. In the UK, trendy agency Mother gave us a grainy ad, taglined simply 'Real', with a black ...

At next week’s convention, Coca-Cola will introduce a “modern” contract designed to give the company tighter control. Though the old slogan is being muted, things have been going better with ...

and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of declining soda sales, following consumers' health concerns about sugary drinks.

The slogan is being used for the second year running ... Advert Florence Wheatley, the marketing manager for Coca-Cola Great Britain, stated: “Coca-Cola has and remains synonymous with Christmas, with ...

Eco-conscious branding has evolved from a trend to a core value. Here's how businesses can authentically align with ...

Coca-Cola is joining the slew of marketers leveraging the excitement ... to develop a series of mobile-first content that describes what the Olympics-themed slogan means to them. Additionally, the ...

You may have noticed Sierra Mist has disappeared from soda fountains and grocery store shelves. What happened to the ...

The new 100% recycled plastic PET bottles prominently feature the slogan Dari Botol Jadi Botol – signifying the transformative journey each bottle takes to re-enter the supply chain. Coca-Cola ...

The Power of Association: Coca-Cola as a Universal Complement The slogan “Where there are tacos, there’s Coca-Cola” is a bold but effective statement. It establishes a symbiotic relationship between ...

Moving Consumer Goods (FMCG) market was flooded with indigenous soft drinks, the most prominent being Campa Cola, from the ...