Brand equity is difficult to define and challenging to measure. It’s about consumers’ awareness of brand features, what makes brands memorable, recognizable and reliable. It’s about the ...

The landscape of branding is undergoing a significant transformation. Traditional branding approaches, which once focused on ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

Lifestyle brand Police partners with cricketer KL Rahul for a two-year ambassadorship. Rahul will represent the brand in ...

Each brand carries a unique market position, contributing to Capri's overarching brand equity and competitive edge. The ...

Singapore-based private equity firm Wilson & Hughes has relaunched Cox & Kings, a renowned travel brand in India, after ...

Earnings per share grew by 13% to Kshs. 10.4 Quarter three profit after tax up by 13% to Kshs.40.9 billion Deposits grew by 9 ...