Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

In this post, I’m going to show you how to do that by looing to look at examples of enduring advertising slogans. We’re going to cover: What a marketing slogan is and who it’s for.

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

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